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Our Story

A Premier Jewellery Store

Welcome to Anuraaga, a brand that brings you exquisite silver jewellery crafted with love and passion. Our journey began in 2017, and we have come a long way since then. Today, we are proud to announce the launch of our exclusive store in Jan 2023. We invite you to explore our stunning collection of designer silver jewellery, kundan jewellery, mother-of-pearl silver jewellery, victorian silver jewellery, antique and traditional Indian silver jewellery.

For the Love of Love

At Anuraaga, we believe that jewellery is not just a fashion accessory, but an expression of love and emotions. Our motto "For the Love of Love" reflects our commitment to creating jewellery that captures the essence of your relationships and emotions.

Affordable Silver Jewellery

We understand that jewellery is not just an accessory but an investment. That's why we believe in providing the best quality at low prices. We aim to make our jewellery accessible to everyone, without compromising on the quality or the design.

At Anuraaga, we are more than just a brand - we are a family. We are passionate about creating jewellery that not only enhances your beauty but also holds a special place in your heart. Join us in our journey of love and emotions, and let us create something beautiful together.

Built with Love & Trusted by Many

We are a brand from the house of Violet & Purple, a name synonymous with quality and innovation. We bring the same values to Anuraaga, where we use only the best quality materials to craft our jewellery. Our skilled craftsmen pay attention to every detail, ensuring that each piece is unique and exquisite.

Our Motto

‘Great Range at Great Prices’ - These are the words we live by at Anuraaga. It is our aim to provide the richest quality silver jewellery to our customers at  best prices. We believe that quality jewellery speaks for itself and when coupled with best prices, the brand relationship with its customers becomes irreplaceable.


We aim to grow along with our customers by being a part of their lives and special occasions. 

As a jewellery brand, the ultimate honour and gratification for us is to witness our clients adorn our exquisite designs and make us a part of their important occasions including weddings, poojas, birthdays and graduation days.

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